What is the overt message in this ad? How do we know this? What is the covert message in this ad? How do we know that? Is this propaganda or simple persuasion? Explain.
The overt message of this ad was to duck and cover your head in case of an atomic bomb. We know this because of the repeated use of the phrase, "duck and cover" throughout the film. The covert message was that we should fear the atomic bomb. However, I do not believe that this message was intended due to the fact that it was made for children. I think that this video is just simple persuasion. First of all, the makers of this video repeatedly said "duck and cover," which made their message painfully obvious. Secondly, because this video was made for children, I do not believe that the creators would have placed any hidden message in the video because the children probably wouldn't have been able to pick up on it.
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